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https://images.squarespace-cdn.com/content/v1/6391df842636a23b60d9598e/1681398973026-P4JWKXYRBGBR7PDNDDC7/Tesco-shot.jpg https://images.squarespace-cdn.com/content/v1/6391df842636a23b60d9598e/bfb2e663-cd0b-4a8a-a16b-189256ed4d36/aa2b37ad-f127-4e44-bb86-ee690507be70.JPG work - Tesco There was a lot of hoarding around due to the construction works beside the beloved old Bernard Shaw pub. We didn't particularly want to mess with the street art for an ad though. https://images.squarespace-cdn.com/content/v1/6391df842636a23b60d9598e/ac904ed5-cee2-48c8-ab16-de70d52d1539/Double-projection-v2.jpg work - Tesco I created mockups including projections / wraps onto the buildings. Incredibly one was knocked down between when we pitched this and the following Monday morning. https://images.squarespace-cdn.com/content/v1/6391df842636a23b60d9598e/9915d18c-b7f2-4848-abf2-65ce9323be12/48-sheet.jpg work - Tesco As mentioned, the answer was staring us in the face. We had an ad appearing here the following week and this was the view from our office. 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